For Shopify Brands
Is your store ready for AI shopping assistants to sell for you?
10 dimensions. 35 questions. Instant UCP + GEO score with a prioritised action plan — free.
Start Free Audit →1,000+ brand assessments completed
What we measure
10 dimensions across UCP and GEO readiness
UCP Readiness
UCPCan AI agents transact on your store?UCP Authentication
API credentials, auth tier, and agent identity management
Checkout Autonomy
complete_checkout permission and agent-driven purchases
Personalization Data Tier
Customer Account MCP and loyalty API access
Real-Time Operational Data
Live ATP, shipping rates, and pricing APIs
Agent Commerce Attribution
Order tagging and agent-sourced revenue tracking
GEO Readiness
GEOCan AI assistants discover your products?Catalog Semantic Readiness
Description richness, metafields, and variant data
Product Discoverability
Schema.org markup and conversational content
Storefront API Readiness
API query performance for agent product access
Why UCP matters
UCPShopify's MCP server is live. AI agents — Claude, ChatGPT, Perplexity — can now browse your catalog, build carts, and complete checkouts autonomously. Brands that configure their API credentials, checkout permissions, and attribution today will capture the first wave of agent-originated GMV.
Why GEO matters
GEO40% of product searches now start in an AI assistant, not Google. Agents use your product descriptions, metafields, and schema markup to match buyer intent. Thin descriptions and missing structured data mean agents skip your products entirely — even if you rank #1 in Google.
How it works
Three steps to your score
Tell us about your store
Brand name, email, and store URL.
Answer 35 questions
10 dimensions covering UCP + GEO readiness.
Get your score
Instant UCP score, GEO score, and a prioritised action plan.
FAQ
Common questions
What is UCP (Universal Commerce Protocol)?+
UCP is Shopify's framework for AI agents to transact on your store — browse products, build carts, and complete checkouts using MCP (Model Context Protocol). It's the infrastructure layer that lets AI assistants like Claude and ChatGPT shop on behalf of customers.
What is GEO (Generative Engine Optimization)?+
GEO is the practice of optimizing your store so AI assistants can discover and recommend your products. Where SEO targets Google's algorithm, GEO targets AI models' ability to understand and cite your products in response to natural-language queries.
What's the difference between UCP and GEO?+
UCP measures whether AI agents can transact on your store — browse, cart, and checkout autonomously. GEO measures whether AI assistants can discover your products in the first place. You need both: GEO drives agent traffic, UCP converts it.
Who is this audit for?+
Shopify merchants who want to prepare their store for AI agent commerce. Relevant for any store on any Shopify plan, though some UCP features (complete_checkout) require Shopify Plus or a Hydrogen storefront.
Is the audit really free?+
Yes. You answer 35 questions and get an instant scored report with prioritised actions. We offer goodAds.ai services to brands who want hands-on help implementing the recommendations.